Advertiser Disclosure

Advertiser Disclosure: We may have financial relationships with companies listed on our site. We may receive compensation for placement of sponsored products or services and this may affect our decision about who to promote and where to promote them. We make every effort to be authentic and accurate with every article we write.

Google Friendly Directories


Best Google-Friendly Directories for SEO

In this article, we will tell you everything you need to know about Google Friendly Directories – How they help with the SEO of your website and how to get listed on them.

So you’ve made a beautiful website. It’s everything you needed it to be. It’s got great content and fantastic design. Now it’s time to start thinking of numbers. You need to ensure your site is optimized for search engines.

Above all, you need people to visit your website and engage with the content. One of the ways you can do that is with the help of a web directory. Especially ones that are Google-friendly. 

Think of directories as a website library system; they help users find their needs. They also impact search engine results, which is how most of us start any search online.

That’s why it’s essential to list your website in the right directory and in the right way. 

What Are Web Directories Anyway?

Google Friendly Directories

Let’s start with the basics. A web directory is sometimes known as a link directory. Essentially, it’s a website that contains links to other sites. |These links are organized into categories and subcategories.

Human editors review and approve websites based on relevance, quality, and usefulness criteria. Only those meeting the standards make it into the directory.

As the internet grew, there was a greater need to catalog these sites. The very first such website was created in 1991 by Tim Berners-Lee. It was called the World Wide Web Virtual Library.

Do you remember using a web directory?

However, it was Yahoo! That made the first directory as we see them today. They categorized websites into niches. This made it easy for people to find what they needed. In fact,  even coined the term “web directory.”

How is that different from a search engine? 

Boost Your SEO With These Google Friendly Directories!

It’s different in many ways. But it’s also similar. Essentially, they both help us find what we need. How they work is what sets them apart. 

A human curates a web directory. We browse through it ourselves to look at websites that fit their search. Each website is manually reviewed and added by an editor.

Typically, directories only include some of the websites in a particular category. They only include those that have been submitted for review. So the list is not exhaustive. 

Search engines are basically automated software programs. It searches the Internet for relevant sites based on keywords the user enters. 

Typically, search engines provide a much more comprehensive database of websites and information. These engines use complex algorithms to crawl and index websites. And then, they get the results that match the user’s query as closely as possible. 

Another difference between the two is they organize the information. And present it as well. Search engines tend to be more dynamic. They allow users to search for specific information on literally any given topic. 

Web directories are more static. Because offer a much more structured approach to browsing. You probably couldn’t search for very specific phrases. You’d have to dive deeply into the category or subcategory. And then see where that leads you. 

Have Web Directories Become Obsolete?

As the Internet grew, reviewing every website became virtually impossible. Also, as web content became more diverse and complex, it became even more challenging to say which category one should be in. 

Over the years, web directories have become less popular. Search engines like Google are how we look for information online. But directories only partially obsolete.

Search engines provide a more dynamic and comprehensive way to search for information. But web directories can still be useful in certain situations. In fact, they can even help improve your site’s numbers.

Some niche directories focus on specific industries or topics. These are valuable resources for finding information that’s difficult to locate through a general search engine. They can help users discover new websites and information they might have not found.

Their most important function today is the way they affect SEO.

How Do Directories Impact SEO?

Boost Your SEO With These Google Friendly Directories!

Any listing is good for business. But it’s more complex than it seems regarding the Internet. And the answer is simple. Web directories can be good for your SEO.

The way this works is through backlinks. These are links from other websites that link back to yours. Search engines see this as a sign of a website’s authority and relevance.

A website can gain backlinks when listed in a reputable web directory. This increases its visibility and ranking on search results pages.

Web directories can also have a positive impact on local SEO by providing a listing for a business or organization in a specific location. This can improve the chances of the business appearing in local search results. The page will show up when users search for businesses locally.  A lot of SEO experts confirm this method for building local SEO.

Web directories can increase the website’s exposure to a broader audience. When a website is listed in a web directory, it’s more likely to be discovered by users looking for websites related to that topic or category.

Being listed in a reputable web directory can increase the website’s credibility and authority in the eyes of both search engines and users. Get your website listed in a directory that is well-regarded by search engines. This signals that the website is reputable and trustworthy.

As well as relevant to its niche. Relevance is one of the key influences on SEO scores.

The positive impact of web directories on SEO is primarily through creating backlinks and improving local SEO. They also increase exposure to a broader audience and increase the website’s credibility and authority.

But given that web directories depend on human skill and choices, could some be better than others? Yes! Others could be just bad.

Are Some Directories Bad for SEO?

There are a few ways in which directories can be bad for SEO:

Low-quality directories: If a directory is low-quality and full of spammy or irrelevant links, it can harm your website’s SEO. Search engines like Google may view links from such directories as manipulative. And potentially harmful to users. So they may penalize your site for being associated with them.

Over-optimized anchor text: Some directories allow you to choose the anchor text for your link, which is the hyperlinked text to your website. Using the exact keyword-rich anchor text repeatedly can look like you’re trying to manipulate search rankings. This is known as over-optimized anchor text. This can hurt your SEO.

Irrelevant directories: If you’re listed in directories irrelevant to your website’s niche or topic, it can be a red flag to search engines that your site is not authoritative or trustworthy. For example, if you’re a tailoring service listed in a directory for beauty salons, it may look suspicious.

Duplicate content: Some directories may take content from your website and display it on their pages. This can create duplicate content issues and harm your SEO. It confuses search engines about which version of the content is the original and which should be ranked.

In general, it’s essential to be selective when choosing directories to list your website. Stick to high-quality, relevant directories, and avoid those that seem low-quality. Additionally, make sure to vary your anchor text and avoid over-optimization.

One way to ensure you’ve picked the correct directory is to ensure it’s Google-friendly. 

What Exactly Is A Google Friendly Web Directory? 

A Google friendly directory is viewed as trustworthy and relevant by Google, the leading search engine in the world. These are directories that are typically high-quality, well-organized, and provide value to users.

It’s High On Relevance: Google friendly directories are relevant to the niche or topic of the websites listed. For example, if a directory is dedicated to listing legal services, it should only include websites related to the legal industry. 

Quality Over Quantity: Google friendly directories are high-quality and offers value to users. It should not be full of spammy or irrelevant links. It should provide users with useful information and resources.

It’s The Authority: It’s authoritative and trustworthy. This means that it has a good reputation and is recognized as a reliable source of information in its industry or niche.

It Has A Well Designed User Experience: It offers a positive user experience. It should be well-designed, easy to navigate, and provide users with clear and concise information.

Strong Editorial Direction: Google friendly directories exercises editorial discretion when accepting websites for inclusion. This means that the directory’s editors review each website and determine whether it meets its quality standards before accepting it.

When choosing a directory to list your website, looking for those that meet these criteria is important. A Google friendly directory can provide valuable backlinks to your website and improve your SEO. On the other hand, a low-quality or spammy directory can harm your website’s reputation and rankings.

How Do You Know If A Directory is Google Friendly?

So now we know what a Google friendly directories are. Is there a way to check if it is Google-friendly? 

There are a few things you can do to check this: 

Check The Directory’s Domain Authority: You can use tools like Moz or Ahrefs to check the domain authority of the directory. The higher the domain authority, the more likely it is that the directory is recognized as an authoritative source by Google.

Look for Editorial Guidelines: A Google-friendly directory has clear editorial guidelines. These explain its standards for accepting websites. Look for guidelines that require websites to be relevant, high-quality, and meet certain standards.

Check The Quality Of Websites: Look at the websites listed in the directory and check their quality. Are they relevant to the directory’s topic or niche? Are they high-quality and provide value to users?

Check For User Engagement: Look for signs that the directory has an engaged user base, such as comments, ratings, or reviews. A directory with a loyal user base and positive engagement will likely be Google-friendly. 

Check If Google Indexes the Directory: You can search for the directory in Google and see if it appears in the search results. If the directory is not indexed, it may not be Google-friendly.

It’s always a good idea to stay up-to-date with best practices. And monitor your website’s rankings and traffic. Generally speaking, if a directory meets these criteria and has a good reputation, it will likely be Google-friendly. However, it’s important to note that Google’s algorithms constantly change. So what may be considered Google-friendly today may not be in the future.

Or you could keep reading for our recommendations. 

Our List Of The Best Google Friendly Directories For SEO

Buyer’s Index

Established in 1996, Buyer’s Index was one of the pioneering online directories. It has a comprehensive directory of resources that aim to assist buyers. These resources include e-commerce websites, buying guides, and price comparison websites. 

They have pretty solid editorial standards and a descriptive summary for each website. Their team includes seasoned editors who review every submission. 

It provides an excellent platform for websites to gain exposure. It’s even endorsed by renowned organizations such as the New York Times, the University of Oregon, the University of Rochester, and the city of Riverside, California. 

Jasmine Directory

They were founded in 2009. The directory aims to provide a comprehensive and selective list of websites. These are categorized and organized for easy access by users. The directory offers both free and paid submissions. The latter option provides additional benefits, such as quicker approval and featured listings.

It has strict editorial guidelines, with each submission being reviewed by an editor before being accepted into the directory. 

The directory has  also gained recognition for its user-friendly interface. This has made it popular with website owners and marketers looking to improve their online presence.

Aviva Directory

A people-centric approach to the web is what this directory takes pride in. Since 2005, they have adapted to the changing demands of internet users. 

What sets this directory apart is its design as a safe and welcoming resource for families. Websites or blogs featuring adult, gambling, or potentially illegal content are not accepted.

Their aim is to maintain a user-friendly directory that is free from inappropriate material. To enhance the overall quality of their directory, they actively seek and encourage submissions of helpful and family-friendly resources.

Best of The Web

Initially published in 1994, this was one of the earliest online awards websites. Its goal was to showcase high-quality and robust websites with diverse content and services. 

These websites were nominated and voted on by experienced internet users known as “Webbers.” Over time, Best of the Web evolved into a complete web directory. The Webbers became editors responsible for curating the directory to maintain high quality.

They have some high-profile clients and lots of user reviews. So you know exactly what you’re getting into.


This web directory focuses on specific regions. It’s clearly designed to get the job done. Despite the fact that it looks so basic. 

It was established in 2002 to give users with a comprehensive collection of links to websites in various categories. This includes business, arts, education, entertainment, health, news, sports, and travel.

It is a valuable resource for those seeking information and businesses in different regions. That’s because it’s organized by country and region. Its search engine allows users to search for specific keywords and phrases. This facilitates the discovery of relevant results. 

The directory covers regions in Europe, North America, Africa, Asia, Oceania, South America, and Central America.


Established in 2007, this is another general web directory. But it has a definite local twist to it. The focus is on providing information about local businesses. It even has categories for different countries. 

They also have a team of writers and editors who write guides and blogs for the six main categories. These are business, internet marketing, health, entertainment, Internet, and shopping.

DirJournal gives each site a quality profile and even links to inner pages. And a whole host of other tools to boost your site’s visitor numbers.

There are just so many blogs out there. It’s difficult to decide which ones are good and which ones are just terrible. That’s where comes in. This one has been rating blogs since 2002. 

Even before, personal blogs were a big thing!

They focus on content rather than just SEO. So they help users find the best blogs. This saves users a considerable amount of time. Their directory is helpful for blog owners seeking reviews and exposure. 

However, submitting a blog for inclusion on their site requires rigorous review. ends up featuring only the highest-quality blogs out there. 

That was a quick introduction to Google friendly directories. These can help improve your site’s SEO. It’s easy to dismiss web directories as obsolete. 

But the fact is that they are still handy to both users and website owners. You just have to pick the right ones. Hopefully, this article helped.

SEO might seem really complex to figure out. But adding your site to one of these directories could be the first step. Directories can be very useful if you’re looking for more local hits. 

It’s definitely a good place to start building an SEO base for your site.

Final Words

If you’re serious about your online business and website, you can’t ignore SEO. And when it comes to SEO, Google Friendly Directories can make or break the entire game. We hope this article answers most if not all of your questions related to directories.

If you have any questions, don’t hesitate to ask.

Photo of author

Atif Munawar

Atif is a tireless knowledge seeker who often finds himself on the last page of Google. He's also one of those rare people who is a graphic enthusiast with a background in accounting.
Want to Say in the Loop?

Get the latest updates we offer about all things "Money" by signing up for the CashBlog newsletter.

As Seen on

The content on is for informational and educational purposes only. It is not financial advice and we are not certified financial advisors. strives to keep its information accurate and up to date, but it may differ from actual numbers. We may have financial relationships with companies listed on our site. We may receive compensation for the placement of sponsored products or services. We work hard to write authentic and accurate articles.