This post was created in collaboration with NSTIG8 and CO-OP Financial Services.
It’s no secret that millennials love their mobile devices, which is why financial institutions have begun catering to the “on-the-go” lifestyle of 18-34 year-olds. Big banks are constantly designing and promoting features for online and mobile banking apps, but did you know convenient mobile apps are also available at your local credit union?
That’s right. You don’t have to go “big bank” for mobile banking. Many credit unions offer mobile features that allow you to deposit a check by snapping a photo, transferring money instantly and helping you locate your closest surcharge-free ATM. Some credit unions even have apps available for setting specific controls and restrictions on your credit and debit cards, including spending limits, card use alerts and turning your cards on and off.
Yes, many credit unions have technology available beyond what many big banks offer. Thanks to CO-OP Financial Services, a credit union-owned cooperative, 3,500 credit unions across the U.S. have access to digital tools that allow members to do their banking on the go. Technology plus the credit union personal touch is a win/win.
Beyond technology, credit unions treat you like a real live human being. Not only are you a “member” – not a “customer”- at a credit union, you are simultaneously supporting your local community. As not-for-profit institutions, credit unions have a mission beyond profits. The goal of the “credit union movement” is to help members gain financial independence through self-help, self-governance and self-responsibility, and credit unions believe in adding value, not extracting value at the individual and community level.
The demand for the latest mobile banking technology is growing, and availability is increasing. You should double-check with your local credit unions and inquire about their payments technology and mobile banking offerings. You might be surprised.
Have you looked into using your local credit union?
Mark DeMitchell is with NSTIG8 of Carlsbad, Calif., consumer public relations counsel to CO-OP Financial Services of Rancho Cucamonga, Calif.
