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7 Tips to Write a Compelling Sales Letter

Nothing can make a greater difference in businesses than a persuasive sales letter. The people who are excellent copywriters and can write effective sales letters, are successful, and rich, and are the best in the business. A company’s sales team plays a pivotal role in the success of the business with the company’s sales performance having a major effect on profits, and you can get traffic and increase sales, just by getting that copy right. You may not get the best copywriter for your business, especially if yours is a rising startup, so use these tips to make your prospects go GAGA over your product:

  • Don’t use complicated language to explain your product. The moment your audience finds anything difficult to understand, they will lose interest, and you will lose your prospect. Keep it simple and clear. No one gets impressed by long-run sentences or text that doesn’t compliment the topic. The copy should have adjectives that gives them a rough idea of the product and is succinct.
  • You’re subject lines CANNOT be boring at all. If you want people to pay attention to your emails, sales letters or videos, you have to be interesting. Maybe your subject line can start with a question to pique their interest, or it can be list of something (“10 Reasons why” types) or a comparative analysis, revealing how your product is unique and better than the other alternatives available in the market.
  • It is general human tendency – a man will do more to avoid pain than to get pleasure. So, what you can do is to understand their fears. When you play off the reader’s fears, you’re inciting the potential for pain against what they hold dearest. To figure out their fears is to understand them completely. What do they fear the most when they are looking for a product in this particular category?
  • Now, once you have identified the pain point, you have to create a gripping story to sell your product and to solve their pain point. For example, if most people who use shampoos fear that their shampoos aren’t paraffin or sulphate free; does your shampoo brand solve that problem for them?
  • You may want to use some past stories to convey your message to your audience. Build transparency and trust.
  • Avoid passive voice – it sounds impersonal. It just sounds too plain and not persuasive at all.
  • Make them an offer they cannot refuse – irresistible, compelling and insatiable.
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Erin Thompson

Erin Thompson spent years managing her own blog about budgeting and debt. Because of that, she has great insights not only about managing spending and borrowing but also about running websites profitably. When she's not writing articles for us, she's traveling and looking for new types of wines to try.
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The content on is for informational and educational purposes only. It is not financial advice and we are not certified financial advisors. strives to keep its information accurate and up to date, but it may differ from actual numbers. We may have financial relationships with companies listed on our site. We may receive compensation for the placement of sponsored products or services. We work hard to write authentic and accurate articles.