When it comes to shopping most of us tend to stick to a budget but many at times en up spending a lot more than what we actually decided on to. This is not simply because you get persuaded to easily; the marketing strategies are one of those hidden secrets that unconsciously bind you to spend more.
Here is a list of some of those widely used marketing strategies by the companies that gets you to spend more than you would think of!
They use your eagerness to compare things for their benefit
It is human nature to compare two similar things and then buy the one which offers the best deals. At one hand this is our strength but on the other it also becomes our weakness. The companies use this weakness of yours to earn profit. They will place two similar products but one having a higher price than the other. This makes the initial one seem cheaper and this makes the customer to buy that product even though the prices were out of their budget.
They take full advantage of your laziness
Many time you will observe that bottle that are sold in supermarkets open come in packets like in a bunch of six or twelve. Now even if you want just one bottle you will feel too lazy to open up the whole packaging to buy just that one bottle and instead buy the whole package. And on top of it buying a whole package would look like better idea to you for later uses as well. In this way companies persuade you into buying six bottles instead of one!
Using red price tag
Companies are well aware of the things that can make a difference to your unconscious state of mind and they use it to hike their sale. For example they use caprice tag of red colour which is bright and eye catching.
Providing bigger trolley to the customers
Then the supermarkets have trolley which is big. This is a very common yet effective trick to persuade you into buying more even if you didn’t intend to in the beginning.
Using the ‘left to right movement approach’
And one of the trickiest approached being the ‘left to left to right movement’. Many stores are designed in a way in which the customers would go counterclockwise. Also studies have shown that customers always tend to look left and that too in the middle of the rack. This is where the companies will place the product that has the most prices or there expiry date is coming soon. Because if the customers see a product first they will tend to buy it immediately.
Floors with smaller tiles
The floor with small tiles is yet another smart trap. Due to the small tiles, the cart tends to make more noise. This makes the customers to slow down their cart. Thus they spend more time at the shop and end up buying a lot of things they didn’t intend to buy.
Thus the companies know the psychological aspects of human and they are well aware of the trick by which they can persuade you into buying more. But once you know these tactics you can always care of it next time you go for shopping and buy only those things that you require.
