What is the recipe of a successful business campaign that will do the trick?
Highlighting the right part of your campaign to bring out the essence of your content or t build your following may need a lot of smaller ingredients, while the recipe essentially remains the same. As you improvise, you get better with each campaign. So the basic ingredients are:
- Target the correct set of audience: You can’t simply throw the campaign on the general public, and blinding expect someone to see and recognize it. Marketing has to be done in a smatter way. For example, beer ads in between football matches or toy ads during morning cartoons target an audience. Along with the traditional marketing strategies like newspaper and television advertisements, the digital age has brought to you the social media. Understanding the demographics after studying what the customer is particularly interested in. Incorporate their generation, gender, and other demographics into these personas to further shape the audience segments.
- Clearly marked product differentiation: With so many brands selling the same kind of product, targeting the same audience, you need to distinguish your product from the rest. Your campaign should highlight the product’s most remarkable features, that allows the audience to clearly visualize how your product is superior in the market. Getting the raw data and the context for a general consumer perspective and persona can frame how you’ll position your product differently.
- The next things to keep in mind are the platform and the timings- Your campaign must be frequent on the channels the audience follows. You may also consider social media as a platform too, with more and more people being active on Facebook, Twitter, Instagram and Pinterest. When your campaign comes out is yet another aspect. You want hit your audience with the news when they are ready to buy- whether it’s based on the season or when they appear to be the most impulsive with purchases.
- The ‘why’ part of the recipe: What is your brand purpose? The reason it exists and what its vision is. What values (in the form of a product to the consumers) do you wish to spread? What problems do you aim to resolve? Make sure that each campaign has a primary purpose and that it ties back to your overall marketing goals.
- Keep testing and analyzing your campaign elements: Your business success in the longer term would depend on how satisfied your current customers are, while consistently increasing you’re the number of new customers.
