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Linkedin marketing

Starting a Business

How You can Use LinkedIn for Marketing

Keep other social media platforms one side and LinkedIn on the other. LinkedIn has created a niche for itself as the ultimate business and corporate place to socialize, grow and find new possibilities for you and your business. First those of who do not have an account there, you are missing out on a whole lot of opportunities. Don’t delay further and make an account immediately. Those who were wise enough and already have an account there, learn how to reap the whole benefits of it, now! It is the perfect place to kick start your career. It provides the boost, adds that edge to you.

You need to present yourself in front of prospective employers and that is no less than marketing yourself. It is just how you see it. Or you need to find employees or increase your business. Either way there are few things to learn and keep in mind while using LinkedIn. Here we go, I like to call them the 4Cs of marketing and completing your LinkedIn profile. The 4Cs that you should abide by are,

  • Customize

The LinkedIn network is booming. It is growing at the rate of a person every second. It is a crowd. And it is very easy to get lost in a crowd. So whether you are an employer in the need of potential employees or you are someone in need of a job, in either case you need to customise your profile so that the other person is able to find you. That is the first priority. You must at least find and reach the right people, what happens after is your second priority. Also you need to stand out from the rest. Everyone would want to stand out from the rest. So it gets a bit complicated. But if you are original then it isn’t that difficult.

  • Connect

Don’t put too much privacy in your profile settings. After all you are here to meet new people. Yes recommendations go a long way and that is how you get a kick start. But there will come a point where you would cross paths with complete strangers. Be open. Approach new people and build a network. Give back the help you got someday and recommend someone.

  • Complete

Do fill out all the details about yourself. Give the potential investors, employer some information to feed on. How are they supposed to know whether you are suitable for them or not without knowing your complete details?

  • Compel

Last but not the least, make a compelling profile. Curate it with your own genuine efforts so that it gives the right impression about you. Don’t follow the herd and add a little something of your own that will compel the person on the other side of the screen to know more about you.

Good luck!

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Erin Thompson

Erin Thompson spent years managing her own blog about budgeting and debt. Because of that, she has great insights not only about managing spending and borrowing but also about running websites profitably. When she's not writing articles for us, she's traveling and looking for new types of wines to try.
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The content on is for informational and educational purposes only. It is not financial advice and we are not certified financial advisors. strives to keep its information accurate and up to date, but it may differ from actual numbers. We may have financial relationships with companies listed on our site. We may receive compensation for the placement of sponsored products or services. We work hard to write authentic and accurate articles.